The whole world is facing a waste crisis. Our mission is to join the “global war on waste”. Most organizations working in this area focus on food and perishable “Products”. 11th HOUR is the first to go beyond and pioneer the solution not only for food and perishable waste but also for reducing wastage of time-oriented “Services”. Thus, the idea of the 11th HOUR platform was conceived to develop a marketplace for such Products and Services. Up to 40% of all food goes to waste across every developed country, in the UK alone restaurants throw away billion pounds of food each year. This has a serious impact on the food economy, small businesses, and is a major contributing force to climate change as well. If we, as a society help to reduce this wastage just a little at a time, we will be making our valuable contribution to make this world a better place. Marketing can be a challenge and a huge expense for local Vendors. 11th HOUR is a Platform that creates that opportunity and marketplace for such Vendors without requiring them to invest in marketing or creating an online presence which can be very expensive and time-consuming. 11th HOUR is a subscription and commission model where a Vendor can enjoy all benefits of having their digital presence without having to invest in one. Customers only pay the price they see when they buy.11th HOUR aims to empower Vendors and small businesses with the ability to exploit their potential in the digital world by exploiting their physical presence in a local High Street! A key feature of the 11th HOUR Platform is to enable the local Vendors to create and customize their Deals and Promotions (including seasonal & occasional items) suitable to their local customer needs and to be able to communicate the same at short notice and minimal cost.